15. How to differentiate your MSP with Nigel Moore

Introduction

This is part 2 of the in-depth conversation between Brendan and Nigel from The Tech Tribe. Nigel shares his MSP Sales and Marketing experience from helping more than 3000 MSPs around the world. How to differentiate your brand in a commoditized market and where Voice fits in a service offering, along with privacy and security matters.

Timestamps:

  • 0:00 What’s in this episode
  • 0:50 Sales strategies for MSPs
  • 4:45 Sales becomes irrelevant with good Marketing
  • 8:15 Where does a sales hunter come in for MSPs?
  • 12:10 The anti-sales follow up
  • 14:00 Scaling your clients as you scale your MSP
  • 18:20 The MSP industry and mindset
  • 23:30 Poaching in the MSP space
  • 26:15 MSP advice around telecommunication services
  • 31:30 Biggest barriers to scale for MSPs
  • 33:30 Marketing strategies for MSPs to grow
  • 37:40 Top of funnel marketing for MSPs
  • 39:30 What’s next for Nigel Moore

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