51. The MSP Model Is Dead

James Davis, the Pax8 Academy Director, joins Brendan to chat about the changing MSP landscape.

From the decline of the traditional MSP model to pricing models and the challenges posed by SaaS vendors – they cover it all.

Tune in to find out how you can shift your MSP to a more profitable model, the necessary skillset for a successful cybersecurity play, and where the industry is heading. So, grab your headphones and get ready to dive into this week’s episode.


  • 0:00 Who is Pax8 Academy Director, James Davis
  • 2:00 Why the traditional MSP is dying
  • 5:45 Are SaaS vendors going after MSPs lunch money?
  • 7:15 How can MSPs move to a more profitable model
  • 10:15 The fastest way to long-term MSP profitability
  • 11:45 The skillset needed to make cybersecurity work
  • 14:30 How partnership ecosystems boost profitability
  • 16:00 Tech Solutions Provider – The future of MSPs
  • 23:00 Specialist vs Boutique Solution Providers
  • 27:30 Scaled TSPs – the cost effective way of delivering services
  • 32:45 The real reason why you want to buy other MSPs
  • 38:00 Quarterly Business Reviews and how it drives business
  • 44:00 Escape the downward spiral
  • 48:30 Setting a sustainable pricing strategy

This podcast is brought to you by Lightwire Business – the telco that compliments your MSP service offering instead of competing with it. Check out how you can add more revenue to your MSP with (white labelled) voice, data, and managed solutions at: https://www.lightwirebusiness.com/

Listen to more episodes


53. What are profitable MSPs paying?

The S-L Index 2023 Annual Compensation Report is out! And it is the focus of this week’s episode. Peter Kujawa, VP – of Service Leadership,


52. MSP Meets AI

Today Brendan and Dave Sobel from MSP Radio are talking about one of the hottest topics in tech right now with a focus on ChatGPT

Compliment your msp service offering

Lightwire's non-compete partner programs enable you to offer data, voice, and WAN solutions without the risk of your Telco stealing your clients.

Lightwire Business - The Partner Focused Telco